Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. content marketing successfully.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
When I think of Social Media, the words’
engagement’, ‘motivation’ and ‘reach’ come to mind.
Looking at the statistics for Social Media platforms.
It gets me excited to think that: There are just over 3 billion active Internet users (45% of the world’s internet users) and nearly 2.1 billion people have social media accounts, out of which close to 1.7 billion people have active social media accounts. I could go on…
businesses structure their social media strategies around satisfying their own motivation, which is usually to drive sales, rather than focusing on the motivations of their fans. I believe, working hard to understand these fans vastly helps increase engagement on accounts and ultimately satisfies a company’s own motivations.