Any business that has been trying to master SEO optimization knows how difficult it can be without the right resources and tools. Especially for startups and small businesses, this remains unchanged. The good news is, finding the best SEO tools to help you accelerate your rankings is easy. 

Many keyword ranking tools have impressed the experts with their numerous capabilities, however, very few of them are affordable and work for most types of businesses. We have compiled some valuable information regarding one particular tool that you can use, and as one of the best ones that we have seen works for most businesses and is effortless to use, is the SE Ranking tool 

But first, why is the discussion about keywords and tracking so important?

Why Is Keyword Tracking So Important?

Keyword tracking is one of the most important elements in any SEO related endeavour. Briefly put, there are a few reasons why you should be considering it. This includes the following:

In a nutshell, to answer the question of why keyword tracking is so important, in a nutshell: it helps you to understand which keywords you should be using and which ones you should not, which ones are relevant and which ones are not and will significantly help you to increase brand awareness, visibility in searches throughout the buying process. 

It allows you to find and fix any problems you may have when search traffic is low and you’re not sure what’s going on.

A Brief Understanding of SEO Ranking Tools

SEO ranking tools can significantly help to save you from boring keyword research and data analysis. With the right tools, you can easily view the information that’s working and those that aren’t. it can help you adjust your strategies and campaigns accordingly to align them with your goals and objectives. 

Additional advantages of having and using one of these are that it can also help you to measure the performance of different regions, countries and languages all under one search. If for example, you are dealing with more than one website, for different regions or countries, a great SEO ranking tool can help you to assess their performance. 

It will also save you from having to manually add big data on spreadsheets and analyze them yourself, which can often take hours out of your day, not to mention leave room for errors and inaccuracies. Fortunately, using a good SE ranking tool can help save you precious time, effort and costs, plus you can generate accurate reports for your clients. 

There is no doubt an exhaustive list of different types on the internet, but it can be overwhelming to choose the right one. This is why we have handpicked one of the most popular ones, below. 

SE Ranking – A Brief Review

One of the best platforms that allow you to track and monitor the position of your keywords on search engines like Google, Yahoo, YouTube and Bing is the SE Ranking platform If you are not aware of the concept of ‘keyword ranking’ we have added a brief definition of it below:

Below is a brief explanation of how to go about using SE Ranking as your businesses only tracking tool and we have also included a video tutorial of the same.

How Do You Use SE Ranking?

Steps to creating a project

  1. On the first page, you will be prompted to add the website URL you wish to track the keyword position on, the project name and choose the ‘search range’ and who has access to the project.
  2. Under the project name, enter the client business name. For the domain section, you can choose between “domain” or “URL” in the drop-down next to it, and lastly, if you want to group the keyword you can select the group and add the name of the group, then click Next.
  3. On the next page you should include keywords you are already using and any other you plan on using in all your content. Once you add the keywords you click the “add keywords (5)” to add more, Any duplicate keywords will be picked up and you can delete them click Next.
  4. On the ‘Search Engines’ page, you can choose which search engine you want to see the keyword ranking, location and language. We always use the United States, then click next.
  5. On the next page, you can see the keywords your competitors are ranking for, To use in comparisons and also to add to your content. If you don’t have competitor keywords, then skip this part and click next,
  6. On the Statistics & analytics services page, you can connect SE Ranking to either your google Analytics Account or Google Search Console. And wait for the results to be ready which should be visible on the page and will also be sent straight to your inbox.
  7. Once you’ve completed the project, you’ll be taken to the main dashboard, where you’ll see it.
  8. Then once the loading process is complete, you can click the project and export the result as a CSV file.

To see the process in action below is the recorded video: SE Ranking Video Tutorial

How Reliable is SE Ranking?

For the majority of the expert SEO professionals, having a quality keyword tracking tool is a priority, amongst other things. As a quality tool, the SE Ranking one comes on the top of the list especially if you are looking for an up-to-date and accurate resource.

You can check your rankings on a daily, or weekly basis. They also offer discounts of up to 20% to new registers depending on the subscription you choose. Doing a full website audit is one of the most important things any business owner should learn, or hire someone to do for them. With the right tool at hand, it makes the process a lot more seamless.

With the instructions given above, you can see how easy and adaptable it is. All you need to do is add your or your clients or competitor’s website to the tool and it begins to work almost immediately, through the use of web crawlers. What’s more, you can link it to one of Google’s top analytics tools – Google Analytics which spits out real-time data within minutes. 

Linking it with this free analytics tool allows you to work hand-in-hand to analyze website data such as traffic in a more precise and in-depth manner. The majority of marketing activities can be analyzed, from social media ads, to search ads and everything in between.

With this in mind, it should be your main goal to have the best tools for your business success now and for the future and with the way things are looking, it can only go one way and that’s – up!  


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