Backlinks are one of the major factors in deciding a page’s popularity, as when Google crawls a website and finds links going to your brand, this shows your content is popular, and in turn adds authority to your domain, and helps your content rank. The number of links is only one factor, as Google will look at the quality of those links, so it’s better to get 10 good links from trustworthy sites, rather than gaining hundreds of links through blog comments, and low-value sites.

The first part of our link-building process is to research relevant websites for your niche and create a list of domains that could be a good fit for your industry. Once we have those domains, we run this through criteria checks to remove anything that is low quality. We then check the websites to see what existing blogs they have on the website, so we can choose a relevant page to insert a backlink.

Once we have a list of domains, topics, and contacts, we reach out to the site owners to negotiate a backlink. We try to make sure the link fits in as naturally as possible, and in some cases, the site owner will add some content to the page to help the flow of the article, so we can insert the appropriate anchor text.

We make sure to check the link is live, and then create a report with all the successful placements we have made, so you can see the domain metrics, referring pages, and keep track of all your link-building campaigns.