What is content marketing?
Content marketing is producing good content that gets read, shared, and brings you business. This is something that takes time and planning and involves an SEO Consultant that really understands your business.
The most Common mistakes with content marketing is either publishing bad content or writing great content that nobody can see.
What makes good content?
Imagine you are watching a film that keeps you gripping to the end of your chair and clinging on for more. Well that’s what your content needs to look like. There are a few guidelines that any good content writer should follow.
- Make your content Engaging
- The article should be Informational
- Whatever you write should be Unique and avoid duplicate content
What content do people want to see?
Let’s give you some basic guidelines of what’s involved in writing good content. Imagine you are the customer of your business and you need to write optimized content to let yourself know what you want to know:
- Where are you located?
- What do you do?
- How does your service benefit me?
Well this is the information Google looks for as well. See more on writing new content