What do you need to think about before outsourcing? Before you start outsourcing SEO you…
Keyword Research: Take your top-level terms, and build out some long-tail keywords that you can optimize for, and find any gaps in keywords for content creation.
Content Grouping: Crawl your entire website and group the content and check the backlinks and clicks to get a top-level overview of site performance for each URL and content group:
Converting Keywords: Check the top converting pages on your website and find out what keywords are converting, so you can create more content that is likely to convert
Keyword Grouping: Take your keywords and group them, so you can see if you have conflicting content and you can see what keywords you can optimize for in that keyword group
Competing page checks: Using your keyword groups, check what pages are competing and list them out in a sheet for either update, merging content, or redirects.
Competitor Keyword Analysis: Check your competitor’s keywords and find any gaps or topics that you can write about.
Gap Analysis on content: Check how many supporting articles you have on each topic to make a decision on what content you need.
Thin Content Checks: Crawl your website and export all of the thin content pages, so anything with less than 300 words and check each page to see the value, and either update or remove.
Duplicate Content checks: Analyze the duplicate content and check the pages to see the trend in any duplicate content on the site
Duplicate headers & Titles: Run the site through screaming frog and export all of the titles and headers that are duplicates, check each page, and see which one needs to be changed.
Low Performing Page Checks: Check all the pages with low clicks and check the rankings, so you can what pages need to be improved:
Low CTR Checks: Check all of the low click-through pages and grab the titles and rankings to see if this is down to poor rankings or poor titles:
Topic Suggestions: Check the gaps in content and competitors rankings and create a list of topics you can write about.
orphaned page checks: Check all of the pages that have a low amount of internal links, and find a relevant page you can link to:
Indexation checks: Routine checks on pages that might have been “no indexed” so you can see if any key pages are not being indexed or have been marked as “no index:
Link Monitoring: Check for any broken links on the site or recent links that might be missing and need updating:
Competitor Links: Take your main keyword, and check a competitor’s website, and grab all of the relevant websites and emails.
Guest Post Research: Chose a topic and grab a list of websites from Google image search that have poor images or no images and create a list of prospects:
Outreach: Create a few templates and add in some snippets for personalization and outreach to 50 sites every day to get new links
Unlinked Brand Mentions: Check for any brand mentions that are not linking to your website and create a list of these sites, so you can contact them.
Build your own database: Add all of your positive contacts, paid contacts, and relationships into a master list so you can regularly get links from your database of contacts:
Broken Links: Looks for any 404 pages on your website and create a list of pages that can either be repaired or redirected.
Find local Links: Look for business associations and local sites that accept registrations and links, so you can build a list of local links and submit a profile
Research directory listings: Research a list of local directory listings that have good authority and accept placements, so you can list your business in local directories
Citation Audit: Audit your existing list of directory listing to make sure you dont submit duplicates and compare them to your new list of sites:
Fix Listings: Check all of your listings to see which ones have missing info, needs additional info or have the incorrect NAP and then fix those listings:
Research Web 2.0 Sites: Find a list of sites that accept infographics, events, podcasts, so you can submit content and get a link.
Submit Web 2.0 Sites: Submit content to your list of web 2.0 sites and check the pages that are getting indexed.
Competitor Citations: Check your competitors backlink profile to see what directory listings they have that are not on your list and add them to your ever-growing database:
Index Checks: Check all of your directory listings and ping the link to get them indexed.
Hope you enjoyed our list of 30 SEO tasks to outsource, we have built SOPs and processes for all of the techniques above, so please get in touch if you want to learn more: